In 2024, thousands of European property owners chose to reduce — or even eliminate — their presence on the major rental platforms. What are the reasons behind this movement?
Commissions that add up
Airbnb charges between 14 and 20% commission on each booking. Booking can go up to 25%. On a rental at €1,000 per week, that represents between €140 and €250 per stay — thousands of euros lost every season.
An impoverished customer relationship
The platforms place themselves between you and your guests. It's impossible to exchange a phone number before booking, to build loyalty with a client, or to offer a personalised deal. You are an anonymous supplier among millions of others.
Rules that change without notice
Imposed dynamic pricing, new cancellation policies, changes to ranking criteria… Property owners suffer from platform decisions without being able to anticipate them.
The awakening
The good news: gaining independence is now accessible to everyone. The tools exist to create your own website, manage your bookings and collect payments — without an intermediary and without commission.
Locac.io was created precisely to support this transition. Thousands of property owners have already made the leap. Many report a return on investment within the first month.
Are you considering taking back control of your business? Create your site for free and do the maths yourself.